A family of greens and teals—fresh, inviting, and bright—fully reflecting the vibrancy of spring.

COLOR PALETTE

Festival sponsorship graphic
& BRAND GUIDE

logo & logo variations

The Mayfestiversary celebration kicks off beer fest season and highlights springtime in Chicago. The illustrated pint glass—consisting of blooming flowers and freshly sprouted leaves—lets people know that our fest is the perfect way to say cheers to the community and warm-weather milestones.

Expanding the Festiversary scene with fresh visuals perfect for spring.

printed material

digital assets

Overview

As the springtime counterpart to Begyle’s fall celebration, Mayfestiversary is a chance to enjoy the warmer weather, toast the neighborhood, and give back to the community. There's live music, food, activities for all ages, and plenty of tasty beer! I harnessed the energy of this seasonal event through organic forms and an invigorating palette to make signage, merchandise, and marketing materials pop.