The illustrative graphics remained brand-neutral and depicted a tropical getaway within the bustling festival. Flamingos, drink umbrellas, and cold beverages, oh my!

ILLUSTRATION

overview

Overview

What happens when two distinct brands come together for a shared festival activation? A bold and intentional use of color and a graphic suite that tells a story bigger than either host: Northman Cider and Begyle Brewing.

I leaned heavily into tropical iconography and a punchy palette to highlight The Beer & Cider Oasis as a thirst-quenching, summery destination for festival goers in need of a recharge.

Merging two brands into a refreshing shared festival concept.

An unexpected  use of color with anchors in both brands.

COLOR PALETTE

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